Social? Already in the 60’s.

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Rossini family, meant as the first company group active in the mythical period of the Italian economic boom, was already social-oriented in the 60’s. This is evidenced by the greeting cards, holiday bulletins, the choice of subjects for group photos or product photos, art subjects and graphics in the catalogues. In short, they resorted to a maximum creative freedom to keep a contact with customers and suppliers – who were also friends sometimes – and care about relationships, in a spontaneous and unconscious, far from the current marketing techniques that put everything in a mailbox, even a simple act of kindness.

 

photos of Laboratorio Foto Cine Riparazioni di Marco Compagnoni

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