Cristina is not Cristina’s real name, it’s actually Antonia; which is a very nice name, but in a situation where there are two people in the same office with the same name it can be confusing and the quick fix of just adding a number to the name such as Antonia1, Antonia2 or Antonia3 is not the ideal solution. Continue reading “There is an amusing story behind Cristina’s name that we would like to tell you.”


Even back in the day, before the introduction of the first marketing theories from the USA, for Rossini’s company, communication was already a commercial imperative: it never skipped a catalogue, Christmas wishes to its customers every year, as well as sponsoring here and there and introducing the first advertisement on the sector magazines. Continue reading “From the catalogue to the magazine”