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Rossini and Milan, a great love story that began almost a century ago. A world to be travelled by tram, first discovering its roots, then breathing in all the light of its design.
With the design of the stand at Euroluce (created by Lascia la Scia studio) we chose to remember the physical and historical roots underpinning the Rossini Illuminazione world. It all began in the industrious Milan of 1929, a Milan in black and white, where hard work and hope sat cheek-by-jowl, in the most densely populated districts and in the famous courtyard tenements, home to families united by the reciprocal help of good neighbours. A scene rich with familiar characters: the door-to-door ice vendors, the first Asians with their racks of ties and headscarves, the lamplighters, and so forth. Continue reading “The traditional Milanese courtyard tenement could be reached by tram” →

1929 + 2019 = 90. Yes indeed, we have reached a very important milestone for the company, and now we are wondering how – and above all why – we should celebrate it.

Let’s start with the “why”: we looked up the Italian word evento in the dictionary. Here’s what we found:

/ɪˈvɛnt/

noun
1. Afact or incident that has already occurred or that may occur, usually significant to an objective or subjective situation: to judge by events; to await events; to challenge events, to face danger and adversity with great courage; memorable event, a fact or occurrence of great importance, worthy of being remembered.

In our case the most fitting example is the last one: a fact or occurrence of great importance, worthy of being remembered. Continue reading “Our 90th anniversary becomes Nine Point Zero” →

Once it’s in print, a new catalogue that stands proud on the distributor’s counter or a designer’s bookshelf is primarily a complete, finished work. If it’s well designed, you will find it well organised, solid and simple to consult. And this is what it should be: a working tool to help people choose a type of lighting and the relevant products and technical and operational features. All of which is apparently very simple. Yet in actual fact, “producing” a new catalogue is tough work. It’s also fascinating, at times fun, but – seriously – not easy, because there’s a lot more involved than just sending it to be printed. Continue reading “Is it true that catalogues are created from light?” →