15 minutes of celebrity to our products
After months of feverish preparation, the 2019 edition of Euroluce is over. Defined at different times as a fair, an event, design week, a trade fair, Salone, international exhibition… everyone working in the sector had a demanding week, and, truth be told, so did the Milanese, who are long-used to this moment of worldwide visibility and the inevitable inconveniences it brings to traffic and transport (and more besides). Continue reading “Reflections on our Euroluce”
Rossini and Milan, a great love story that began almost a century ago. A world to be travelled by tram, first discovering its roots, then breathing in all the light of its design.
With the design of the stand at Euroluce (created by Lascia la Scia studio) we chose to remember the physical and historical roots underpinning the Rossini Illuminazione world. It all began in the industrious Milan of 1929, a Milan in black and white, where hard work and hope sat cheek-by-jowl, in the most densely populated districts and in the famous courtyard tenements, home to families united by the reciprocal help of good neighbours. A scene rich with familiar characters: the door-to-door ice vendors, the first Asians with their racks of ties and headscarves, the lamplighters, and so forth. Continue reading “The traditional Milanese courtyard tenement could be reached by tram”
1929 + 2019 = 90. Yes indeed, we have reached a very important milestone for the company, and now we are wondering how – and above all why – we should celebrate it.
Let’s start with the “why”: we looked up the Italian word evento in the dictionary. Here’s what we found:
/ɪˈvɛnt/
noun
1. Afact or incident that has already occurred or that may occur, usually significant to an objective or subjective situation: to judge by events; to await events; to challenge events, to face danger and adversity with great courage; memorable event, a fact or occurrence of great importance, worthy of being remembered.
In our case the most fitting example is the last one: a fact or occurrence of great importance, worthy of being remembered. Continue reading “Our 90th anniversary becomes Nine Point Zero”
Stars at Euroluce 2019: indoors or out, always with us. This year at Euroluce we will present numerous new products, in line with our policy of constantly striving to expand our already-substantial catalogue… And then to celebrate our ninetieth anniversary, a further innovation, with our portable outdoor collections and the consolidation of our contract lines. So here’s a quick preview, as we renew our invitation to visit our especially creative stand this year. Read the article The traditional Milanese courtyard tenement could be reached by tram, where we describe our booth at Eruoluce. Continue reading “Stars at Euroluce 2019″
If you have had the chance to read the previous article on how a new Rossini Illuminazione catalogue is produced, you’ll already have some idea of the work “hidden” between the pages of a new publication. We talked about commitment, enthusiasm, organisation and experience, all elements that a product catalogue needs to convey through its pages. But of course the luminaires in all their different sizes and models always remain the fundamental ingredient, and now we’ll tell you how we did it. We start by reminding you that Rossini Illuminazione products are divided into two catalogues, DECO and TECH, in other words, two ways of shaping and describing light that share the expertise of a brand specialised in designing ad hoc lighting systems. A wealth of ideas – from which painstaking research into style and technology becomes apparent – dedicated both to the end consumer and professionals, such as designers and planners, lighting engineers, installers and general contractors. Continue reading “The brand new TECH Rossini Illuminazione catalogue hot off the press”
Once it’s in print, a new catalogue that stands proud on the distributor’s counter or a designer’s bookshelf is primarily a complete, finished work. If it’s well designed, you will find it well organised, solid and simple to consult. And this is what it should be: a working tool to help people choose a type of lighting and the relevant products and technical and operational features. All of which is apparently very simple. Yet in actual fact, “producing” a new catalogue is tough work. It’s also fascinating, at times fun, but – seriously – not easy, because there’s a lot more involved than just sending it to be printed. Continue reading “Is it true that catalogues are created from light?”
Today a topic for strong palates! We tell you about the new photo-goniometer (pho-to-go-nio-me-ter) and let’s figure out together what it is and why it is so important. It’s an investment that Plexiform made recently, to equip their own technical Department with a device of the latest generation. Continue reading “Photo-goniometer”
The most important novelty of the new Plexiform catalog is the division into four areas of use. One of these is Technical, which suggests solutions for the most diverse environments and applications, from office to retail sector as well as for home use. Continue reading “Technical / Office&Efficiency”
In the new Plexiform catalog, Architectural is a chapter devoted to design involving professional figures such as architects, lighting designers and specialized retailers or, why not, project solutions that arise from the collaboration of all these subjects. Continue reading “Architectural / Design&Light”
Last year, we briefly told you what participating in an international lighting fair means, as well as what it means at an organizational level for a family-run company, which arrived at “just” its third generation (it was founded in 1929), and what it means at a strategic level, as an investment and corporate philosophy.
Continue reading “Euroluce – We won’t be there. Why?”
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