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Electric Run arrives to the Park of Monza, the brightest night race on the planet.
The splendid setting of the Monza Park is the perfect location to accommodate on Saturday, April 25, 2015 ASUS Electric Run, the brightest night race on the planet. ASUS Electric Run is a 5 Km non-competitive race where participants are part of the show and the important thing is not to win but to amaze and amuse with fluorescent colours and original costumes, all with music as an important part of the event.
The path will be particularly scenic and spectacular because composed of 6 Magic Lands (Magical Worlds), installations with different colours and music, which the runners will cross dancing, fluorescent trees that change with music, among tunnels of light, sparkling lakes and rivers, and peculiar sceneries with neon lights and psychedelic motifs. Brought to Italy for the first time last year by RCS Sport, in its only date at the Dora Park in Turin it saw 5,000 participants. Electric Run was born at the end of 2012 in the United States, becoming, in no time, a format of great success, arriving to Canada, Australia, Asia and Europe.
“After the success of the first stage in Turin we decided to repeat the event this year and in the ideal location for every runner, the Park of Monza – says Andrea Trabuio, head of Area Mass Event of RCS Sport – ASUS Electric Run is an actual running event in which the protagonists are the participants because with all their cheerfulness and creativity they contribute to the success of the event. The characteristic and unifying factor will always be the sport with lots of fun, allowing to better express the desire to be together “.
For the second consecutive year ASUS will be partner of Electric Run, this time as Title Partner of the race. “The Electric Run gives life to a special event where fun, energy and multisensorial influences come together in a perfect harmony, as in the style that distinguishes our digital devices. We wanted to renew our partnership with RCS Sport – this year as Title Partner – since this initiative well translates and transfers the promise at the base of our payoff «In Search of Incredible», a testimony of the commitment to technological excellence and high quality in our products” – explains Manuela Lavezzari, marketing manager of ASUS in Italy.The official radio of the event is Radio 105. The music will be a protagonist at the finish line in the “Final Celebration Party”, the great race closing party where participants will dance with musical selections by Radio 105 DJs. Radio 105 couldn’t miss an event so special with features outside of the usual schemas. With pleasure, in fact, in October 2014 it signed the first edition of Electric Run as official radio and this year it confirms its participation.
The second stage of Electric Run is scheduled for Saturday, 3 October in Turin, the European capital of Runners, so runners of any speed and experience you will be able to take part in the coolest night of the year! You will experience magical sensations in the more fun and bright night you’ve ever experienced! Paint yourselves with fluorescent colours, dress like a Christmas tree or with colourful and fun looks or look like something that comes from another planet, because the spectacle of lights will be seen from space too! And, above all, free creativity and imagination to illuminate the night of ASUS. Registrations are now open on the site www.electricrun.it
Source: MBnews http://www.mbnews.it/
