On the cover we tell a brief story. Once upon a time there was the “i” of Plexiform, which, though not the brand’s initial, is nonetheless an important element. Partly because it is in the middle of the word and gives a nice rhythm when you read it, and partly because it has the two elements that represent Plexiform’s light today. Continue reading “A cover story”
In early March, the Euroshop fair was held in Dusseldorf, an international event devoted to the retail sector, that is shop furniture and visual merchandising in all aspects. We were there, with a particular focus on the lighting sector, so we are going to tell you some market trends and innovations. Continue reading “News from Euroshop, the retail sector fair in Dusseldorf.”
Last year, we briefly told you what participating in an international lighting fair means, as well as what it means at an organizational level for a family-run company, which arrived at “just” its third generation (it was founded in 1929), and what it means at a strategic level, as an investment and corporate philosophy.
Continue reading “Euroluce – We won’t be there. Why?”
In an increasingly changeable market, we work to create and produce with stability and continuity, in search of the perfect product … for “perfect” we mean the right value for money. Now, manufacturing in Italy and abroad does not simply mean sending an object to the assembly line; rather, it means connecting a number of economic, quality, distribution, tax and administrative factors. Continue reading “The reasons why we manufacture some products in China: total transparency as a sign of respect towards our customers.”
Surely, our point of view suffers from a mild form of “passional” bias for light, but it seems to us that lately the commercials, as well as music videos and shows in general (the talent shows, for example), rely on light to be noticed in an environment crowded with visual stimuli.
On Thursday 19 January, at the Overlite showroom, they opened the exhibition by Domenico David entitled “A basso voltaggio,” by Antonio Battaglia Gallery. Continue reading “Light becomes painting. Painting becomes light.”
“Biomimetic science studies how to transfer to the artificial world biological processes that naturally happen in nature. Man is inspired by nature and by imitating it can find solutions to various problems. The first person to refer to biomimetics was Leonardo Da Vinci when in his studies on flying machines he was inspired by how birds fly. Another example is the roof of the Crystal Palace in London, built in the mid-nineteenth century by the architect and botanist Joseph Paxton who was inspired by a water lily called Victoria Amazonica. But from the industrial revolution to now the scene has inevitably changed because the progress accomplished in the area of modern technology has brought new perspectives for connections between design and biology and offer new ways of interpreting nature.”
(Roberto Panzarani – centodieci.it) Continue reading “Biomimetics, a new science.”
Are we sure about what light really is? The word ‘light’ which originates from Greek refers to the root of the verb ‘to show’, ‘to portray’. For the ancient Greeks, light guided human intellect to truth, just like a lighthouse guides lost sailors to safety. Continue reading “Light in philosophy”
Recently we took part, as ambassadors, at a convention for young entrepreneurs interested in knowing more about the world of communication. Continue reading “The benefits of having a press office.”
Let’s open this small tribute with the influential opinion of Manuel Mazzoleni, 3bmeteo.com: “The debate about the beginning of summer between meteorologists and astrophysicists is over. Continue reading “When is the summer solstice?”
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