inside and outside from our archives
Cristina is not Cristina’s real name, it’s actually Antonia; which is a very nice name, but in a situation where there are two people in the same office with the same name it can be confusing and the quick fix of just adding a number to the name such as Antonia1, Antonia2 or Antonia3 is not the ideal solution. Continue reading “There is an amusing story behind Cristina’s name that we would like to tell you.”
Rossini family, meant as the first company group active in the mythical period of the Italian economic boom, was already social-oriented in the 60’s. Continue reading “Social? Already in the 60’s.”
Even back in the day, before the introduction of the first marketing theories from the USA, for Rossini’s company, communication was already a commercial imperative: it never skipped a catalogue, Christmas wishes to its customers every year, as well as sponsoring here and there and introducing the first advertisement on the sector magazines. Continue reading “From the catalogue to the magazine”
Before becoming RossiniGroup, Rossini Illuminazione was called “Ditta Rossini Otello di Rossini Eugenio & C.”, manufacturer of chandeliers and lighting articles. Continue reading “If you do not show, you do not sell”
We went rummaging into our company archives and found plenty of curios, such as old catalogues and historical lamps that are highly meaningful for us. Continue reading “Company archives”
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